Engagement Rate Calculator
Calculate your social media engagement rate to understand audience interaction and attract brand partnerships.
📐 How It Works
Formula
Engagement Rate = (Likes + Comments + Shares) / Followers × 100The engagement rate measures how actively your audience interacts with your content relative to your total follower count. A higher engagement rate indicates a more responsive audience, which is often more valuable to brands than raw follower numbers. The formula adds all engagement actions (likes, comments, and shares) and divides by your total followers, then multiplies by 100 to express as a percentage.
💡 Example Calculation
If you have 50,000 followers and your recent post received 2,500 likes, 150 comments, and 100 shares: Engagement Rate = (2,500 + 150 + 100) / 50,000 × 100 = 5.5%. This is a 'Good' engagement rate, above the typical 3-6% benchmark.
❓ Frequently Asked Questions
FAQ
Engagement rates above 6% are considered excellent, 3-6% is good, 1-3% is average, and below 1% is low. However, benchmarks vary by platform and follower count—micro-influencers typically have higher rates than mega-influencers.