BLACKPINK Becomes First Artist to Hit 100M YouTube Subscribers
BLACKPINK has become the first Official Artist Channel on YouTube to reach 100 million subscribers, earning a custom Red Diamond Creator Award.
On February 20, 2026, YouTube announced that BLACKPINK has become the first Official Artist Channel to reach 100 million subscribers. The group was presented with a custom Red Diamond Creator Award. Full details: BLACKPINK becomes the first artist to reach 100 million subscribers on YouTube.
BLACKPINK's channel includes nine entries in YouTube's 1 Billion Views Club and three of the platform's top 10 all-time 24-hour music debuts. Over the past 12 months, the group earned 3.3 billion views across YouTube, with major viewership from Korea, India, Indonesia, Mexico, the United States, and Brazil.
The milestone highlights the continued power of music content on YouTube and the global reach of K-pop. BLACKPINK's 3rd MINI ALBUM [DEADLINE] is set for release on February 27, 2026, their first full-group project in three years.
What the 100 Million Subscriber Milestone Means
BLACKPINK reaching 100 million subscribers is significant beyond the raw number. It confirms that music artist channels can compete with — and surpass — entertainment and gaming creators for subscriber counts on YouTube.
The group's global distribution is especially notable: 277M+ views from Korea, 223M+ from India, 218M+ from Indonesia, 182M+ from Mexico, 180M+ from the United States, and 168M+ from Brazil over the past 12 months. This makes BLACKPINK one of the most geographically diversified channels on the platform.
For creators and brands, the takeaway is that YouTube's addressable audience is genuinely global. Building content that resonates across borders — whether through music, visual storytelling, or culturally flexible formats — unlocks scale that single-market strategies cannot match.