Twitch Policy Update: What Streamers Must Know
Twitch has implemented policy changes affecting how streamers operate, disclose sponsorships, and earn revenue. Here's the complete breakdown.
Twitch's latest policy updates address several areas of concern for streamers. The platform has introduced clearer guidelines for sponsorship disclosures, requiring specific disclosure placement and language. Revenue sharing has seen adjustments with the 70/30 split now available to more Partner streamers. Content guidelines have been updated to address AI-generated content, gambling streams in certain regions, and simultaneous streaming rights. The update also includes expanded creative content categories and improved tools for managing community safety.
Sponsorship Disclosure Rules
Twitch now requires clearer sponsorship disclosures on all sponsored content. Sponsored streams must display disclosure on-screen at all times, not just during sponsored segments. The disclosure must be in a readable font size and placement. Stream titles should include #ad or #sponsored when the stream is a paid promotion. Failure to properly disclose can result in strikes against your channel. These requirements align with FTC guidelines but are now enforced more strictly by Twitch directly.
Revenue Sharing Changes
Twitch has expanded access to the premium 70/30 revenue split previously reserved for top Partners. Now, Partners meeting certain engagement thresholds can negotiate improved revenue terms. The platform has also introduced new monetization features including expanded ad formats and improved subscription tier benefits. Affiliate program terms remain unchanged, maintaining the standard 50/50 subscription split. Twitch is also testing regional pricing that may affect creator earnings in different markets.
Updated Content Guidelines
Content policy updates address several categories. AI-generated content now has specific guidelines—creators must disclose AI use in appropriate contexts. Gambling content faces new restrictions in certain regions, with some gambling sites now banned from promotion entirely. Simultaneous streaming (multistreaming) policies have been clarified for Partners vs Affiliates. New creative content categories have been added to better organize non-gaming streams. Hot tub and pool streams have clearer placement guidelines.
🎯 Why Influencers Should Care
Non-compliance with disclosure rules can result in channel strikes
Revenue changes may affect your income structure
Content guideline violations can lead to suspension
Understanding policies protects your long-term streaming career
Policy awareness helps negotiate better brand partnerships
🚀 Action Steps
Audit your sponsored content and ensure all disclosures meet new requirements. Update past VODs if possible.
If you do sponsored streams, create a clear, visible sponsorship disclosure overlay for consistent use.
If you're a Partner, review your revenue terms. You may be eligible for improved splits based on new criteria.
Ensure your streams are in appropriate categories. Miscategorization can affect discoverability and policy compliance.
Keep records of all sponsorship agreements. This protects you if disclosure disputes arise.