Later
Visual social media scheduler specializing in Instagram, with support for multiple platforms.
📖 Overview
Later (formerly Latergramme) is a social media scheduling platform that started as an Instagram-first tool and has evolved to support TikTok, Facebook, LinkedIn, Pinterest, and Twitter. Known for its visual content calendar and drag-and-drop planning interface, Later makes it easy to see your feed layout before posting. For influencers and brands focused on visual content, Later provides an intuitive way to plan, schedule, and analyze posts across platforms. Its Instagram-centric design makes it particularly valuable for creators where visual aesthetics and feed cohesion matter.
✨ Key Features
Drag-and-drop visual planner showing exactly how your feed will look. Rearrange posts to perfect your aesthetic before scheduling.
Store and organize all your content in one place. Tag assets, create collections, and quickly find the perfect post from your library.
AI-powered recommendations for optimal posting times based on when your audience is most active. Schedule at peak engagement times.
Later's link-in-bio tool (formerly Linkin.bio) makes Instagram posts shoppable. Tag products and drive traffic from feed posts, not just bio.
Track post performance, engagement rates, follower growth, and best-performing content. Export reports for brands and partnerships.
Discover, save, and get permission to repost user-generated content. Perfect for brands working with creators and building social proof.
💰 Pricing
- 1 social profile per platform
- 10 posts per month per profile
- 1 user
- Basic analytics (3 months)
- Link in bio
- 1 social set per platform
- 1 user
- 30 posts per social profile
- Limited analytics (3 months)
- Best time to post
- 3 social sets per platform
- 3 users
- 150 posts per social profile
- Full analytics (1 year)
- User-generated content tools
- 6 social sets per platform
- 6 users
- Unlimited posts
- Full analytics (1 year)
- Advanced features
- Priority support
⚖️ Pros & Cons
- Best visual planning for Instagram
- Intuitive drag-and-drop interface
- Strong free tier for beginners
- Linkin.bio tool included
- Excellent for visual brands
- User-generated content features
- Clean, modern interface
- More expensive than Buffer
- Instagram-focused (less robust for Twitter/LinkedIn)
- Some features require higher tiers
- Analytics less detailed than competitors
- Video features limited on lower plans
- Mobile app less powerful than desktop
🎯 Best For
🔄 Competitors Comparison
Hootsuite
Hootsuite is more comprehensive with stronger analytics but more expensive. Later is simpler, more visual, and better for Instagram specifically.
Buffer
Buffer is cheaper and simpler. Later has better visual planning and Instagram features. Choose based on whether you prioritize simplicity or visual planning.
Planoly
Planoly is very similar to Later, also Instagram-focused. Both are good - try free tiers of each to see which interface you prefer.
Metricool
Metricool offers more analytics and is more affordable. Later has better visual planning and more polished interface.
🚀 Getting Started
Sign up at later.com with email or social login. Start with free tier to test features. Connect your Instagram account first.
Add photos and videos to your Later media library. Organize with labels and collections for easy finding later.
Drag content onto the visual calendar. See how posts look together in your feed. Rearrange until your aesthetic is perfect.
Add captions, hashtags, and location to each post. Use Later's hashtag suggestions. Schedule for optimal times or use Best Time to Post.
Configure Later's link-in-bio tool. Tag products in your posts. Make your feed shoppable and trackable.
❓ Frequently Asked Questions
FAQ
Yes, Later has a permanent free plan allowing 10 posts/month per profile (1 profile per platform). Good for testing or very light users. Paid plans unlock more posts and features.